Update: 23.05.2023
Last week: 19 week 2023 (08.05.2023 - 14.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 5 671 | -1.9% | 8.6% | 0.3 | 10 514 127 | -1.3% | 7.3% | 0.3 | -5.0% |
| MoM | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| YTD | 112 284 | 40.2% | 8.6% | 2.6 | 203 054 087 | 40.0% | 7.3% | 2.2 | -2.2% |
| MAT | 279 654 | 80.5% | 8.1% | 2.9 | 511 479 537 | 91.1% | 7.0% | 2.5 | 16.9% |
| BRAINMAX | |||||||||
| WoW | 926 | -5.7% | 100.0% | 0 | 3 149 722 | -6.8% | 100.0% | 0 | -5.7% |
| MoM | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| YTD | 13 347 | Inf | 100.0% | NA | 45 204 760 | Inf | 100.0% | NA | NA |
| MAT | 23 773 | Inf | NA | NA | 78 635 073 | Inf | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 18 497 | -2.8% | 46.1% | 0 | 55 987 965 | -3.7% | 41.0% | -0.1 | -2.8% |
| MoM | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| YTD | 325 978 | 34.3% | 43.0% | 4.6 | 987 800 549 | 34.0% | 39.1% | 5.9 | 20.0% |
| MAT | 764 682 | 60.6% | 43.9% | 6.4 | 2 242 632 100 | 57.3% | 38.9% | 7.5 | 37.2% |
| MODELAX-N | |||||||||
| WoW | 21 062 | 2.2% | 19.5% | 1 | 6 473 634 | 3.3% | 10.7% | 0.7 | -3.1% |
| MoM | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| YTD | 391 114 | 654.7% | 18.1% | 15.9 | 122 882 335 | 584.8% | 10.2% | 9 | -6.8% |
| MAT | 704 366 | 1259.2% | 13.1% | 12.2 | 228 600 241 | 1173.9% | 7.5% | 6.9 | -6.0% |
| REDUXIN | |||||||||
| WoW | 13 081 | 0.0% | 32.6% | 0.9 | 56 568 503 | -2.6% | 41.5% | 0.3 | -2.8% |
| MoM | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| YTD | 260 422 | 1.9% | 34.4% | -6.1 | 1 072 185 313 | -6.0% | 42.4% | -8.9 | 20.0% |
| MAT | 610 392 | 12.3% | 35.1% | -7.8 | 2 518 383 792 | 1.0% | 43.6% | -11.3 | 37.2% |
| REDUXIN FORTE | |||||||||
| WoW | 2 997 | -0.9% | 7.5% | 0.1 | 11 459 476 | 1.9% | 8.4% | 0.4 | -2.8% |
| MoM | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
| YTD | 60 101 | 34.4% | 7.9% | 0.9 | 224 494 034 | 34.7% | 8.9% | 1.4 | 20.0% |
| MAT | 135 010 | 47.4% | 7.8% | 0.5 | 511 274 571 | 59.8% | 8.9% | 1.8 | 37.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 112 284 | 40.2% | 8.6% | 2.6 | 203 054 087 | 40.0% | 7.3% | 2.2 | -2.2% |
| BRAINMAX | 13 347 | Inf | 100.0% | NA | 45 204 760 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 325 978 | 34.3% | 43.0% | 4.6 | 987 800 549 | 34.0% | 39.1% | 5.9 | 20.0% |
| MODELAX-N | 391 114 | 654.7% | 18.1% | 15.9 | 122 882 335 | 584.8% | 10.2% | 9 | -6.8% |
| REDUXIN CAPS | 260 422 | 1.9% | 34.4% | -6.1 | 1 072 185 313 | -6.0% | 42.4% | -8.9 | 20.0% |
| REDUXIN FORTE | 60 101 | 34.4% | 7.9% | 0.9 | 224 494 034 | 34.7% | 8.9% | 1.4 | 20.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 279 654 | 80.5% | 8.1% | 2.9 | 511 479 537 | 91.1% | 7.0% | 2.5 | 16.9% |
| BRAINMAX | 23 773 | Inf | NA | NA | 78 635 073 | Inf | NA | NA | NA |
| GOLDLINE PLUS | 764 682 | 60.6% | 43.9% | 6.4 | 2 242 632 100 | 57.3% | 38.9% | 7.5 | 37.2% |
| MODELAX-N | 704 366 | 1259.2% | 13.1% | 12.2 | 228 600 241 | 1173.9% | 7.5% | 6.9 | -6.0% |
| REDUXIN CAPS | 610 392 | 12.3% | 35.1% | -7.8 | 2 518 383 792 | 1.0% | 43.6% | -11.3 | 37.2% |
| REDUXIN FORTE | 135 010 | 47.4% | 7.8% | 0.5 | 511 274 571 | 59.8% | 8.9% | 1.8 | 37.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 5 671 | -1.9% | 8.6% | 0.3 | 10 514 127 | -1.3% | 7.3% | 0.3 | -5.0% |
| BRAINMAX | 926 | -5.7% | 100.0% | 0 | 3 149 722 | -6.8% | 100.0% | 0 | -5.7% |
| GOLDLINE PLUS | 18 497 | -2.8% | 46.1% | 0 | 55 987 965 | -3.7% | 41.0% | -0.1 | -2.8% |
| MODELAX-N | 21 062 | 2.2% | 19.5% | 1 | 6 473 634 | 3.3% | 10.7% | 0.7 | -3.1% |
| REDUXIN CAPS | 13 081 | 0.0% | 32.6% | 0.9 | 56 568 503 | -2.6% | 41.5% | 0.3 | -2.8% |
| REDUXIN FORTE | 2 997 | -0.9% | 7.5% | 0.1 | 11 459 476 | 1.9% | 8.4% | 0.4 | -2.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| BRAINMAX | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| GOLDLINE PLUS | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| MODELAX-N | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| REDUXIN CAPS | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| REDUXIN FORTE | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs