for Promomed

Update: 23.05.2023

Last week: 19 week 2023 (08.05.2023 - 14.05.2023)

Last full month: April 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	5 671	-1.9%	8.6%	0.3	10 514 127	-1.3%	7.3%	0.3	-5.0%
MoM	29 949	2.4%	8.8%	0.5	54 959 935	5.1%	7.4%	0.4	-3.0%
YTD	112 284	40.2%	8.6%	2.6	203 054 087	40.0%	7.3%	2.2	-2.2%
MAT	279 654	80.5%	8.1%	2.9	511 479 537	91.1%	7.0%	2.5	16.9%
BRAINMAX
WoW	926	-5.7%	100.0%	0	3 149 722	-6.8%	100.0%	0	-5.7%
MoM	3 633	3.4%	100.0%	0	12 317 874	3.8%	100.0%	0	3.4%
YTD	13 347	Inf	100.0%	NA	45 204 760	Inf	100.0%	NA	NA
MAT	23 773	Inf	NA	NA	78 635 073	Inf	NA	NA	NA
GOLDLINE PLUS
WoW	18 497	-2.8%	46.1%	0	55 987 965	-3.7%	41.0%	-0.1	-2.8%
MoM	84 447	3.9%	44.4%	1.2	260 075 181	6.3%	40.7%	0.8	1.0%
YTD	325 978	34.3%	43.0%	4.6	987 800 549	34.0%	39.1%	5.9	20.0%
MAT	764 682	60.6%	43.9%	6.4	2 242 632 100	57.3%	38.9%	7.5	37.2%
MODELAX-N
WoW	21 062	2.2%	19.5%	1	6 473 634	3.3%	10.7%	0.7	-3.1%
MoM	101 134	1.5%	19.4%	0.6	31 290 998	1.5%	10.8%	0.2	-1.5%
YTD	391 114	654.7%	18.1%	15.9	122 882 335	584.8%	10.2%	9	-6.8%
MAT	704 366	1259.2%	13.1%	12.2	228 600 241	1173.9%	7.5%	6.9	-6.0%
REDUXIN
WoW	13 081	0.0%	32.6%	0.9	56 568 503	-2.6%	41.5%	0.3	-2.8%
MoM	63 468	-3.7%	33.3%	-1.6	261 511 452	3.1%	40.9%	-0.4	1.0%
YTD	260 422	1.9%	34.4%	-6.1	1 072 185 313	-6.0%	42.4%	-8.9	20.0%
MAT	610 392	12.3%	35.1%	-7.8	2 518 383 792	1.0%	43.6%	-11.3	37.2%
REDUXIN FORTE
WoW	2 997	-0.9%	7.5%	0.1	11 459 476	1.9%	8.4%	0.4	-2.8%
MoM	15 588	6.2%	8.2%	0.4	59 053 792	6.7%	9.2%	0.2	1.0%
YTD	60 101	34.4%	7.9%	0.9	224 494 034	34.7%	8.9%	1.4	20.0%
MAT	135 010	47.4%	7.8%	0.5	511 274 571	59.8%	8.9%	1.8	37.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	112 284	40.2%	8.6%	2.6	203 054 087	40.0%	7.3%	2.2	-2.2%
BRAINMAX	13 347	Inf	100.0%	NA	45 204 760	Inf	100.0%	NA	NA
GOLDLINE PLUS	325 978	34.3%	43.0%	4.6	987 800 549	34.0%	39.1%	5.9	20.0%
MODELAX-N	391 114	654.7%	18.1%	15.9	122 882 335	584.8%	10.2%	9	-6.8%
REDUXIN CAPS	260 422	1.9%	34.4%	-6.1	1 072 185 313	-6.0%	42.4%	-8.9	20.0%
REDUXIN FORTE	60 101	34.4%	7.9%	0.9	224 494 034	34.7%	8.9%	1.4	20.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	279 654	80.5%	8.1%	2.9	511 479 537	91.1%	7.0%	2.5	16.9%
BRAINMAX	23 773	Inf	NA	NA	78 635 073	Inf	NA	NA	NA
GOLDLINE PLUS	764 682	60.6%	43.9%	6.4	2 242 632 100	57.3%	38.9%	7.5	37.2%
MODELAX-N	704 366	1259.2%	13.1%	12.2	228 600 241	1173.9%	7.5%	6.9	-6.0%
REDUXIN CAPS	610 392	12.3%	35.1%	-7.8	2 518 383 792	1.0%	43.6%	-11.3	37.2%
REDUXIN FORTE	135 010	47.4%	7.8%	0.5	511 274 571	59.8%	8.9%	1.8	37.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	5 671	-1.9%	8.6%	0.3	10 514 127	-1.3%	7.3%	0.3	-5.0%
BRAINMAX	926	-5.7%	100.0%	0	3 149 722	-6.8%	100.0%	0	-5.7%
GOLDLINE PLUS	18 497	-2.8%	46.1%	0	55 987 965	-3.7%	41.0%	-0.1	-2.8%
MODELAX-N	21 062	2.2%	19.5%	1	6 473 634	3.3%	10.7%	0.7	-3.1%
REDUXIN CAPS	13 081	0.0%	32.6%	0.9	56 568 503	-2.6%	41.5%	0.3	-2.8%
REDUXIN FORTE	2 997	-0.9%	7.5%	0.1	11 459 476	1.9%	8.4%	0.4	-2.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	29 949	2.4%	8.8%	0.5	54 959 935	5.1%	7.4%	0.4	-3.0%
BRAINMAX	3 633	3.4%	100.0%	0	12 317 874	3.8%	100.0%	0	3.4%
GOLDLINE PLUS	84 447	3.9%	44.4%	1.2	260 075 181	6.3%	40.7%	0.8	1.0%
MODELAX-N	101 134	1.5%	19.4%	0.6	31 290 998	1.5%	10.8%	0.2	-1.5%
REDUXIN CAPS	63 468	-3.7%	33.3%	-1.6	261 511 452	3.1%	40.9%	-0.4	1.0%
REDUXIN FORTE	15 588	6.2%	8.2%	0.4	59 053 792	6.7%	9.2%	0.2	1.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца